Behind The Scenes

We’re going to take you on a step by step journey through the production process of putting a television commercial together, so strap yourself in and come along for the ride…

These are the steps we follow:

  1. The lines for the commercial are briefed in to the creative team by the AE.
  2. The creative team brainstorms all the shots that need to be filmed.
  3. The stylists are briefed on what shots are needed and what dishes need to be made to make the commercial look appealing.
  4. Production of the commercial starts. The director, art director, camera man and the rest of crew start running around like chickens with their heads off to make sure that all the shots are filmed within the allocated time.
  5. Meanwhile, at the recording studio, the lovely sound of the voice-over artist is captured by the recording engineer. The voice will later be put over the visuals by the video editor.
  6. Meanwhile, at the recording studio, the lovely sound of the voice-over artist is captured by the recording engineer. The voice will later be put over the visuals by the video editor.
  7. A few glasses of bubbly are clinked to the completion of another successful Fruit & Veg City and Food Lover’s Market television commercial.