Digging for Dignity

Hamiltons helps to spread awareness of inner city garden initiative

The only thing that overcomes hard luck is hard work. – Harry Golden.

A purpose in life is one of the most valuable commodities a person can have. It is the reason we get up in the morning, how we are able to provide for our families, and how we sustain life’s basic needs.

Khulisa Social Solutions, in partnership with Food Lover’s Market Roeland Street in Cape Town’s CBD, decided to provide the city’s homeless population with such a purpose.

With the help of a group of volunteers, an urban vegetable garden was started on the premises of FLM Roeland Street. Here members of the city’s homeless population have begun to cultivate and grow produce, which is then sold to the public.

Through this initiative, impoverished citizens are able to provide themselves and their families with the necessities needed to survive.

Hamiltons is proud to have given some much-needed exposure to this extraordinary and worthy cause.

Our team of creatives produced a short film in which we showcased the incredible work being done by Khulisa and FLM Roeland Street. Our aim was to highlight the positive effects of a programme aimed at uplifting the needy, not by giving them a hand, but instead by providing them with the tools they need to put their own hands to good use.

The film elicited a very positive response following its screening at the South African Eco Film Festival, where it received a standing ovation for its powerful message.