What’s New In-store

This is an exciting time for Fruit & Veg City and Food Lover’s Market as we begin to roll out a brand new advertising campaign for 2013. It’s time to get the lowdown on what is going to be happening and what we want to achieve in the next few months.

The first step forward is with the grocery department which is one of the first in-store departments to undergo the change. New designs for aisle end boards, wobblers, shelf strips, shelf talkers and bin price cards are all being rolled out as you read this.

It shouldn’t take consumers long to warm up to the new look campaign, as it exudes a natural feeling of warmth and comfort. The new look and feel will showcase the true colours of Fruit & Veg City and Food Lover’s Market with a feeling of honest to goodness. The campaign itself will bring about a feeling of a little something different about the store, going back to the roots of a true market look and feel.

Don’t be afraid to flaunt this wonderful campaign and do not hesitate to contact us for further enquiries. Please contact Nadia de Klerk (nadia@hamiltons-advertising.co.za) or Nicole Botha (botha@hamiltons-advertising.co.za).

The new look campaign that was conceptualised and designed by us is bound to make an impression on food lovers and franchisees alike. We were looking for a campaign that would re-engage with the consumer, encourage loyalty while also increasing traffic within the store.